Client
Stylant is an AI-powered mobile app that helps people choose clothes based on their appearance and personal preferences.
Stylant is an AI-powered mobile app that helps people choose clothes based on their appearance and personal preferences.
Design process
Research
Competitors & market analysis, target audience analysis, creating users personas.
Ideation
Brainstorm based on all collected information, scenario mapping.
Wireframing
Ideas transform into wireframes that define location of all elements on screens.
Design
Applying brand colors, fonts, defining style, creating pixel-perfect mock ups.
Competitor Analysis
Competitor Analysis
Analyzing competitors is crucial in the research stage as it provides valuable insights into market trends, user preferences, and potential gaps, helping to enhance the product's competitive edge.
Analyzing competitors is crucial in the research stage as it provides valuable insights into market trends, user preferences, and potential gaps, helping to enhance the product's competitive edge.
Competitor Analysis
Analyzing competitors is crucial in the research stage as it provides valuable insights into market trends, user preferences, and potential gaps, helping to enhance the product's competitive edge.
User Interview Insights
User Interview Insights
User Interview Insights
User interviews are essential in the research stage as they offer firsthand perspectives, uncovering user needs, pain points, and preferences, ultimately guiding the development of user-centric solutions and ensuring product-market fit.
User interviews are essential in the research stage as they offer firsthand perspectives, uncovering user needs, pain points, and preferences, ultimately guiding the development of user-centric solutions and ensuring product-market fit.
I feel like I missed all TikTok trends
I feel like I missed all TikTok trends
I feel like I missed all TikTok trends
I don't wanna look ridiculous
I don't wanna look ridiculous
I don't wanna look ridiculous
If only I could wear something other than a T-shirt and jeans, just for once!
If only I could wear something other than a T-shirt and jeans, just for once!
If only I could wear something other than a T-shirt and jeans, just for once!
If I buy one more new thing that I'll never wear...
If I buy one more new thing that I'll never wear...
If I buy one more new thing that I'll never wear...
Isn't it a bit too much for me?
Isn't it a bit too much for me?
I spend hours creating wishlists filled with all the things I discover online
I spend hours creating wishlists filled with all the things I discover online
I spend hours creating wishlists filled with all the things I discover online
How do you even go about developing your own personal style?
How do you even go about developing your own personal style?
How do you even go about developing your own personal style?
I never know what to wear
I never know what to wear
I never know what to wear
I swear, I forget about half of what's even in my wardrobe
I swear, I forget about half of what's even in my wardrobe
I swear, I forget about half of what's even in my wardrobe
User Personas
User Personas
Creating user personas during the research stage is vital as they serve as archetypal representations of the target audience, enabling deeper empathy, understanding, and alignment with user needs and behaviors.
Creating user personas during the research stage is vital as they serve as archetypal representations of the target audience, enabling deeper empathy, understanding, and alignment with user needs and behaviors.
Scenario Map
Scenario
Map
Scenario Map
Scenario Map
Wireframing
Wireframing
Wireframing
Login & registration
Based on our target audience, I decided to use Apple, Google and Facebook login/registration in addition to traditional flow.
Login & registration
Based on our target audience, I decided to use Apple, Google and Facebook login/registration in addition to traditional flow.
Login & registration
Based on our target audience, I decided to use Apple, Google and Facebook login/registration in addition to traditional flow.
Login & registration
Based on our target audience, I decided to use Apple, Google and Facebook login/registration
in addition to traditional flow.
First session and AHA moment!
First session and AHA moment!
First session and AHA moment!
In the first session of the app we need to carefully guide our user to his Aha moment. It’s the crucial moment when a new user first realizes the value of your product and why they need it. I've placed a strong emphasis on guiding users through a series of steps, starting with a few questions to personalize their experience.
The next step involves adding the first set of clothing to their virtual wardrobe.
I make sure users get immediate value with personalized outfit suggestions, even if they can't take photos of their clothes at the moment.
Main pages
The homepage kicks off with the weather, a crucial factor in clothing decisions. Discover new outfits, ongoing sales, and personalized articles. Other menu pages include Wardrobe, Wishlist, and Inspiration for a seamless style experience.
Main pages
The homepage kicks off with the weather, a crucial factor in clothing decisions. Discover new outfits, ongoing sales, and personalized articles. Other menu pages include Wardrobe, Wishlist, and Inspiration for a seamless style experience.
Main pages
The homepage kicks off with the weather, a crucial factor in clothing decisions. Discover new outfits, ongoing sales, and personalized articles. Other menu pages include Wardrobe, Wishlist, and Inspiration for a seamless style experience.
AI tool
Generate outfits from your existing wardrobe, mix in new pieces, or play around with specific items found on the internet. Save or share your creations, shop the look, or add items to your wishlist.
AI tool
Generate outfits from your existing wardrobe, mix in new pieces, or play around with specific items found on the internet. Save or share your creations, shop the look, or add items to your wishlist.
AI tool
Generate outfits from your existing wardrobe, mix in new pieces, or play around with specific items found on the internet. Save or share your creations, shop the look, or add items to your wishlist.
Other projects
Other projects
Main pages
The homepage kicks off with the weather, a crucial factor in clothing decisions. Discover new outfits, ongoing sales, and personalized articles. Other menu pages include Wardrobe, Wishlist, and Inspiration for a seamless style experience.
AI tool
Generate outfits from your existing wardrobe, mix in new pieces, or play around with specific items found on the internet. Save or share your creations, shop the look, or add items to your wishlist.
Other projects
Currently based in Seattle, WA
anastasiiasiedova12@gmail.com
+1 (253) 366 4361
Contact me
Currently based in Seattle, WA
anastasiiasiedova12@gmail.com
+1 (253) 366 4361
Contact me
Currently based in Seattle, WA
anastasiiasiedova12@gmail.com
+1 (253) 366 4361
Contact me
Currently based in Seattle, WA
anastasiiasiedova12@gmail.com
+1 (253) 366 4361
Contact me
User Personas
Creating user personas during the research stage is vital as they serve as archetypal representations of the target audience, enabling deeper empathy, understanding, and alignment with user needs and behaviors.